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Small Enterprise Focus: Technique Health

This column is sponsored by BizLaunch, a division of Arlington Financial Improvement.

As a result of Arlington earned the title of Fittest Metropolis within the U.S. for the third yr in a row final week, we thought we’d use this as a possibility to spotlight one in all Arlington’s latest health manufacturers, Technique Health, which opened its doorways earlier this yr.

Aryan Siahpoushan, the founding father of Technique Health, moved to Arlington after faculty and started working for one of many Huge 4 consulting companies within the area.

“After about six months in, I noticed it wasn’t for me,” Siahpoushan mentioned. “In faculty, I majored in enterprise as a result of I wished to be an entrepreneur; on the time, nonetheless, I didn’t know what my future enterprise can be.”

By way of a lot self-reflection and analysis, Siahpoushan realized he wished to work within the health business. After a yr on the consulting agency, he left for a profession change and started working at a health club in Ballston.

“Working there was a possibility for me to acquire certifications, acquire coaching expertise and study extra in regards to the business in real-time,” he mentioned.

Towards the top of 2019, Siahpoushan left to develop into an impartial private coach for a neighborhood health club in Arlington.

“My intention was to open my very own health club sometime quickly, so I turned an impartial private coach to realize expertise managing and constructing clientele — with out the overhead of my very own house,” he mentioned.

Then, COVID-19 got here and compelled gyms to shut in March 2020.

“In some ways, COVID-19 accelerated the opening of Technique Health,” Siahpoushan defined. “Whereas through the lockdown I used to be nonetheless offering classes, albeit nearly, however the quantity at which I used to be coaching merely wasn’t the identical as earlier than. This afforded me the chance to actually deal with my marketing strategy.”

In July 2020, he started searching for house to open his one-on-one health idea and secured a location at 3315 Langston Blvd (previously Lee Freeway) in December.

“I noticed a possibility throughout the business that might thrive, particularly given the ‘new normalʼ that COVID offered us — the idea of a one-on-one health house that gives shoppers an unique surroundings for simply private coaching, which differs from a big-box health club,” Siahpoushan mentioned.

To assist him together with his marketing strategy, Siahpoushan sought out the Virginia Small Enterprise Improvement Middle (SBDC) by George Mason College. He started assembly together with his counselor, Mark Julian, in July 2020.

“My counselor was instrumental in serving to get Technique Health off the bottom, serving as a useful resource and sounding board for my thought,” Siahpoushan mentioned. “Outdoors of family and friends, he was the one particular person I spoke to about my thought.”

With its constant rating because the Fittest Metropolis within the U.S., it is sensible that Arlington can be a fascinating location for a health startup.

“Individuals in Arlington prioritize their health,” Siahpoushan mentioned. “Once I are available in earlier than 6 a.m., I continuously see individuals alongside Langston Blvd run, bike and stroll to start out their day.”

Since opening earlier this yr, Technique Health has seen a constructive response from the group, permitting Siahpoushan to carry on two further trainers, Mateo Moore and Justin Fabella.

Technique Health presents in-person and digital one-on-one private coaching classes personalized to fulfill shoppers’ wants for these seeking to deal with their health targets. Try their web site to schedule your preliminary session and comply with them on Fb and Instagram.

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