Spanish pharmaceutical firm will get entry to a number of nationwide group and membership tournaments.
- 4-year deal to run till 2025
- Grifols named unique healthcare firm of Ladies’s Euro and revamped Ladies’s Champions League
- Visa, Pepsi, Simply Eat Takeaway.com, Hublot and the Euronics Group already companions of Uefa girls’s soccer.
Uefa, European soccer’s governing physique, has added Spanish pharmaceutical large Grifols as a sponsor of its girls’s nationwide group and membership competitions.
The four-year deal, which runs till 2025, sees the Barcelona-based firm named as a devoted Uefa girls’s soccer accomplice. The settlement additionally designates Grifols because the unique healthcare firm accomplice of all girls’s tournaments underneath Uefa’s watch. This contains the Ladies’s Champions League, the Ladies’s European Championships, the Ladies’s Below-19 and Below-17 Championships, and the Ladies’s Futsal Euros.
Grifols’ contract additionally covers Uefa’s ‘Collectively #WePlayStrong’ initiative, which goals to encourage extra women and girls to play soccer.
As well as, Grifols will be capable of undertake a number of branding and promotional actions throughout its personal channels and Uefa properties. Activations are set to incorporate in-stadium mounted and rotating LED boards, matchday and on-site promotions, premium giveaways, hospitality and digital actions on social media platforms.
Grifols joins Visa, Pepsi, Simply Eat Takeaway.com, Hublot and the Euronics Group as companions of Uefa girls’s soccer.
“That is such an thrilling time to be a part of Uefa girls’s soccer as our sport is growing at such a tempo and we’re delighted to welcome Grifols on this thrilling journey with us,” stated Nadine Kessler, Uefa’s chief of girls’s soccer.
“For years Grifols has demonstrated its dedication to girls’s sport as a part of its sponsorship of native social initiatives, together with volleyball and area hockey. Due to this fact, we imagine they’re the right accomplice to be becoming a member of us and we’re wanting ahead to intently working with them over the upcoming seasons.”
Teresa Rione, Grifols’ chief communications officer, added: “Sport is likely one of the strongest platforms for selling gender equality. It develops abilities and qualities that encourage women and empower girls within the office and in all areas of group life.”
The Grifols partnership arrives forward of the primary season of Uefa’s revamped Ladies’s Champions league, which now features a 16-team group stage and quadrupled prize cash.