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Champions League

Uefa secures US$600m deal from BeIN for MENA Champions League rights

Contract additionally covers Girls’s Champions League and lower-tier males’s European membership competitions.

Uefa secures US$600m deal from BeIN for MENA Champions League rights

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  • Three-year deal covers all 24 territories in MENA area
  • BeIN noticed off competitors from Saudi-backed bid

Qatar-based pay-TV community BeIN Sports activities has confirmed the renewal of its Center East and North Africa (MENA) broadcast partnership for the Uefa Champions League in a US$200 million a 12 months deal for the 2021/22 to 2023/24 rights cycle.

The three-year unique contract covers rights to the Uefa Champions League, the Uefa Europa League, the brand new Uefa Europa Convention League and the Uefa Girls’s Champions League. BeIN will air all the competitions throughout the 24-territory area in Arabic, English and French.

The brand new deal, brokered by Uefa’s unique company Crew Advertising and marketing, additional extends the 12-year relationship between Uefa and BeIN for the MENA area, the place the broadcaster additionally has unique rights to the European nationwide staff tournaments underneath the governing physique’s watch.

BeIN additionally confirmed it’ll proceed to work carefully with Uefa on anti-piracy measures globally, a problem notably distinguished within the MENA area.

SportsPro understands that BeIN noticed off a rival Saudi Arabia-linked bid, which was providing as a lot as 30 per cent extra for the rights contract. The Saudi bidder, which was working with advisors within the UK and Israel, was planning to sub-license the rights to networks throughout the person territories within the MENA area.

Given the Saudi hyperlinks to the BeoutQ piracy community, which is now not broadcasting by way of satellite tv for pc however was liable for wholesale theft of Uefa – in addition to different main rights holders – content material, BeIN was assured it might retain the MENA contract regardless of its bid being much less financially worthwhile.

Richard Verow, BeIN’s chief sports activities officer, mentioned: “BeIN is delighted to resume our valued relationship with Uefa as their golf equipment competitions broadcast accomplice throughout all 24 nations of MENA.

“European soccer excites and evokes followers like no different sport throughout the MENA area – and there’s merely no higher broadcaster on the earth to deliver Uefa’s content material to followers, households and households throughout the Arab world.

“We look ahead to persevering with to offer the perfect of world sport to our valued subscribers throughout this area.”

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