Roush Fenway Racing is extending its long-term partnership with No. 17 Ford sponsor Fastenal. The economic distributing firm is in its eleventh season with the NASCAR group and can function a companion by the 2024 season.
Fastenal has partnered with Roush Fenway Racing by 70 top-10 finishes and 44 top-fives, together with with drivers Chris Buescher, Ricky Stenhouse Jr. and Carl Edwards behind the wheel.
“We even have held this announcement off as a result of our hope was that we may all get (collectively) in particular person, get pleasure from one thing to drink and do issues a bit extra usually,” Roush Fenway Racing president Steve Newmark stated through Zoom on Wednesday afternoon.
Newmark didn’t point out in the course of the name whether or not present No. 17 driver Buescher had signed a contract extension together with Fastenal, however he stated the association with the motive force, who joined RFR in 2020, is one which the group expects to proceed “not solely by the following three years of the Fastenal relationship, however effectively past that as effectively.”
The sponsorship announcement comes a day after Motorsport.com and FOX Sports activities reported that Crew Penske driver Brad Keselowski is more likely to settle for a suggestion from Roush Fenway Racing to hitch the group as a driver and part-owner. Newmark declined to touch upon whether or not the group has made the present No. 2 Penkse driver a suggestion, however acknowledged that there are “rumors” across the deal.
“We’re gonna maintain the deal with Fastenal and our partnership, then I’ll try and deflect politely any questions round any of these rumors presently,” Newmark stated.
Since becoming a member of the group, Fastenal has 9 wins in additional than 220 begins throughout the Cup and Xfinity Sequence. Eight complete drivers have pushed with Fastenal on board for Roush Fenway Racing, which additionally fields the No. 6 Ford pushed by Ryan Newman.
Newmark highlighted the “stability” created by Fastenal’s partnership extension as the game makes an attempt to bounce again from the pandemic, and stated he felt “fairly excited and constructive” about manufacturers’ curiosity in becoming a member of NASCAR given the Subsequent Gen automobile set to debut in competitors in 2022 and the curiosity round new tracks on the schedule. Sponsorship curiosity is essential to rising the game since, as Newmark famous, roughly 75% of group income comes from these companions. Newmark referred to as group sponsors “fully and really built-in into every little thing that we do.”
Roush Fenway Racing introduced a brand new partnership final week with blockchain platform Socios.com, whereas different manufacturers similar to AutoTempest.com and ITsavvy have been additionally new companions to the group and sport that signed on earlier this 12 months. On-line automobile aggregator AutoTempest.com would be the main sponsor for Buescher within the No. 17 this weekend at COTA.
Buescher, who has three top-10 finishes in 13 races to this point, stated that the take care of Fastenal helps to provide the group “some safety” realizing they’ll proceed to be with Fastenal shifting ahead.
“In the end we had our objectives set earlier than the season began and so we’ve got been working in direction of making the playoffs and profitable races from the start, so we are going to maintain after that in the very same manner,” Buescher stated.
Fastenal president and CEO Dan Florness stated that the continuation of the connection was based mostly within the model with the ability to attain numerous places and rooted in the truth that the game has “nice traditions” and Roush is led by “modern thoughts” in Jack Roush.
“He’s a pleasure to be round,” Florness stated. “And you are feeling that by all the group. And we felt that ever since we first grew to become concerned 11 years in the past.”