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HyperX named as peripherals associate for Pink Bull Racing Esports

Gaming peripherals firm HyperX has introduced a partnership with simulation racing staff Pink Bull Racing Esports.

The deal will see the corporate change into Pink Bull Racing Esports’ official peripheral associate. Furthermore, HyperX’s brand will likely be featured on the in-game liveries of Pink Bull’s vehicles.

Red Bull Racing Esports x HyperX
Credit score: Pink Bull Racing Esports/HyperX

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Different features of the partnership will see Pink Bull’s drivers outfitted with a variety of HyperX peripherals in addition to the corporate’s branding showing on the staff’s package, which is being manufactured by Danish sportswear model hummel.

Paul Leaman, Vice President at HyperX EMEA, spoke on the deal in a launch: “Pink Bull has been a longstanding associate of HyperX, whether or not working LIVE area tournaments or competitions, so it was a pure development to develop our partnership to incorporate sponsorship of the Pink Bull Racing Esports staff. We additionally see a number of synergy between our manufacturers as Pink Bull ‘provides wings’ to folks and concepts. HyperX is pushed by ardour to form the tradition of gaming and empower every particular person to attain their greatest.”

RELATED: Pink Bull Racing Esports steers into Fanatec partnership

2021 has been a busy yr for Pink Bull’s sim racing staff. Alongside spectacular performances throughout plenty of sim racing titles, the staff has secured partnerships with hummel, sim racing {hardware} producer Fanatec, and gaming monitor producer AOC.

Oliver Hughes, Chief Advertising Officer at Pink Bull Racing Honda, additionally commented on the collaboration: “We’re extremely happy with the expansion and success of our esports staff, which is, in flip, enabling us to associate with different market leaders on this area.

“Competing in such all kinds of sim racing collection depends on sustaining absolute focus and focus throughout coaching and competitors. Our drivers course of an enormous quantity of audio and visible data extremely shortly and have to react straight away with out distraction. Having the appropriate peripherals is essential and our new partnership with HyperX will improve the audio expertise and competitiveness of our sim racers.”

Esports Insider says: All through 2021, Pink Bull Racing Esports has constructed a roster of some spectacular companions and reveals no indicators of slowing down by securing HyperX as its peripherals sponsor. For HyperX, the deal is yet one more addition to an intensive roster of companions. With loads of eyes nonetheless on sim racing, it will likely be attention-grabbing to see the activations that come from the 2 events.

Signal as much as our ESI Dispatch Publication

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