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Bundesliga agrees two-cycle Nent extension masking 9 international locations

Swedish firm’s Viaplay service to point out greater than 300 video games per season till 2029.

Bundesliga agrees two-cycle Nent extension covering nine countries

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  • Contract covers Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland
  • German Supercup and Bundesliga relegation playoffs included
  • Deal is the longest media rights settlement that Nent or Bundesliga Worldwide has entered into

European broadcast big Nordic Leisure Group (Nent Group) has agreed a two-cycle extension of its media rights partnership with Bundesliga Worldwide that can see it proceed to point out matches from German soccer’s high two divisions in 9 markets till 2029.

Nent’s cope with Bundesliga Worldwide, which handles abroad media rights gross sales for the Bundesliga and Bundesliga 2, covers Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland.

Video games from each leagues shall be out there each week on Nent’s Viaplay streaming service, together with studio programming and native language commentary. The platform, which launched in Estonia, Latvia and Lithuania in March, shall be out there in Poland from August 2021.

All instructed, Swedish-based Nent will present greater than 300 dwell matches each season from the 2 leagues. The contract additionally contains the unique rights to the German Supercup and the Bundesliga relegation playoffs.

The deal, monetary phrases of which haven’t been disclosed, marks the longest media rights settlement that both Nent or Bundesliga Worldwide has ever entered into.

Nent had solely signed an extension with the Bundesliga again in February 2020. The pan-Nordic settlement was as a result of run till the tip of the 2024/25 season.  

“The Bundesliga scores so extremely in pleasure, high quality and fan involvement. Viaplay can now convey supporters in our new and established markets even nearer to their heroes each week till the tip of the last decade,” mentioned Anders Jensen, Nent Group president and chief govt.

“This historic partnership throughout 9 international locations is precisely what we’re aiming for – lengthy contracts that enable us to take a long-term perspective on growing the service for current and, very importantly, future followers. This exhibits our long-term dedication to Bundesliga soccer with whom we’re very proud to be companions. This takes Nent Group one step nearer to realising our ambition of being the European streaming champion.”

Robert Klein, Bundesliga Worldwide chief govt, added: “By committing to this long-term settlement, we’re as soon as once more reaffirming our strategic strategy to work hand-in-hand with our companions and ship a world-class product to followers all through Europe.

“Given Nent Group’s streaming ambitions and angle in direction of innovation, which displays our personal ethos, Nent Group and the Bundesliga are constructing on the foundations of an important partnership, and we sit up for many extra thrilling moments collectively within the coming years.”

Along with its Bundesliga rights, Nent has a six-year deal in place with English soccer’s top-flight Premier League which runs from 2022 till 2028 and is reportedly price UK£2 billion (US$2.8 billion).

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